This information is excerpted from my book.

What is Your Reticular Activating System?

Your Reticular Activating System (RAS) is a part of your brain that connects your conscious mind with your unconscious mind.

The job of your RAS is to alert you to pay conscious attention to important information: for example, when your name comes up in a conversation. It also helps you filter out irrelevant information; traffic noise. other people’s conversations – unless your name comes up.

What is important to the RAS, beside your survival, is what you tell it is important. When you decide what is important to you, your RAS will respond – literally.

If you are considering buying a new phone, your RAS will draw your attention to people using the phone you are considering. Before your decision to purchase that particular phone, you many never have noticed how popular it was.

But beware. Your RAS is more of a computer than a friend. It will reinforce whatever you believe, and it cannot distinguish between a real event and an imagined event.

If you believe you can’t start a business because you don’t have what you need: money, time, skill, connections, your RAS will notice and support your perceived lack. Whether it is true or not.

Your RAS only finds information that supports your beliefs. You tell your RAS what to look out for.

How to Use Your RAS

To program your RAS to help you achieve your chosen goals you need to tell it to look for what you want. This is often referred to as “setting your intention” and often begins with an exercise in visioning.

In my next post you will find instructions on how to create a powerful vision of what it is you want to create.

NOTE: This may seem like a lot of instruction for something you probably do quite naturally but, as you move forward in the process of the creating your business, visioning will become a very important activity. Important not only for its value in programing your RAS but in its ability to help you to clarify exactly what it is you want to create.  The more seriously you take this exercise, the more value you will find.

Visioning is important for your brain; it is also important for your business.

Photo by Josh Riemer on Unsplash