2019 is fast coming to an end.  Was this the year you stepped into your dream of starting your own business?

If you read my previous post, you will understand that, at some deep level, you (and your primitive brain) do not want to go into business.

At some level, you just want to be comfortable and sure of yourself. If you change … if you become an entrepreneur or take risks to grow your business, you will almost certainly be uncomfortable and uncertain. Your primitive brain will be upset and, when your primitive brain is upset and sending you ever-increasing signals to be anxious and afraid, you will not think clearly.

“Fear destroys the capacity to learn.” – Bruce Perry

In this state of fear, your brain will begin to scan for any social threats: threats to your status, certainty, autonomy, relatedness, and fairness. In addition, because of another hardwired feature of our human brains, the reticular activating system (RAS) to be exact, what you look for is most often what you will find.

Your RAS is a tool for overcoming your natural fears and finding support for what you truly want from life.

Here is a brief, explanation of how the RAS works and how you can use it to get started building your business despite your natural fears.

For much more information about managing your fears, using your RAS to your advantage and coaching yourself to business success as well as tools to help you manage your fears, check out my book.